So the bookselling world rejoices in the extremely well-deserved Booker win of Hilary Mantel's Wolf Hall. A marvellous and thoroughly absorbing read (as opposed to "absorbent" - Dan Brown's entire oeuvre springs to mind). And once again, a situation arises that any bookseller out there will be wearily familiar with. What, I ask the rest of you, would most people do on hearing that a book has been given a prize? Why, they may wish to buy it, or if not actually buy it, to pick it up and leaf through a few pages. So what do the publishers do, with distressing and lemming-like regularity, in the face of this sudden burst of publicity and interest? They re-issue the book with the words "Winner of the 2009 Man Booker Prize" on the front cover. And while the book is being thus reissued, it is usually impossible to get copies. Which means that a good percentage of people who might otherwise have bought the book in a frenzy of literary good will, unable to get a copy right now this minute, may change their minds and not buy it at all. Seriously, has no publisher ever thought that it might be a good idea (and a huge financial saving) simply to print rolls of stickers saying "Winner of the 2009 Man Booker Prize" and send them out to bookshops/distributors etc? I can't possibly be the only person who's had this idea...
